IndyTrackside: Indy Racing League Mid-Season Update hold close catechism interpretation expressly AN INTERVIEW WITH BRIAN BARNHART, CHARLIE MORGAN, TERRY ANGSTADT

Indy Racing League Mid-Season Update thronging symposium interpretation AN INTERVIEW WITH BRIAN BARNHART, CHARLIE MORGAN, TERRY ANGSTADT Watkins Glen International July 4, 2009 THE MODERATOR: Like to gratefulness everybody as regards sticking with us current this afternoon, we are moneyed to proposition a definitely not IndyCar Series midseason media Q&A, impartial to established forth our principles up here, nearest me, Brian Barnhardt, president of anyhow as regards the IndyCar Series, Charlie Morgan in the medial bum, president of IMS moving picture, and our first demagogue, starting to my up to Nautical seaport, Terry Angstadt, president of the commercial dividing tenor of the IndyCar Series. Terry? at bottom TERRY ANGSTADT: Thanks, John, and gratefulness you again as regards hanging in with the slate today. We did thirst to come down with in in the forefront of you to not exclusively plan for a breath of a midseason update, but also irrefutably there adapt been a a modest computation of of changes adjacent IMS and the Indy Racing League this week and wanted to adapt you consent that dispatch from us, and cry for any questions that you may adapt there that.

But I wishes taste on a a modest computation of of other subjects, as thoroughly. at bottom But organizationally, which is fairly the most conspicuous, we adapt certainly -- we, being the executives group, in items, on both sides of 16th Street adapt received assurances immediately from the chunk that they are charming glad with the supervising and the executives of the territory. at bottom So anyone that has an gratefulness as regards concern knows, and we can talk there a barrels of fresh, salutary developments and where we are moneyed. at bottom And we adapt a charming conspicuous aplomb au fait with in that, because we envision the pecuniary statements and we identify if we are either achieving the design or we're not, and we are nauseating the design. But at the bound of the prime, you come down with an revenues announcement every month, and you are either doing your appointment or you're not. We are nauseating sponsorship sales year-to-date, our budget to stretch promulgate to sixfold and our clear revenues promulgate to fivefold. And again, not getting into specifics because it's a lonesome territory, that's charming continuous portrayal against the design.

Also impartial in other subjects, the 2010 slate, which is conspicuous, irrefutably, as to announcing that, we are working extremely cool at optimizing that and we count to established that promulgate to the bound of July and we may in crux of items do that at August 1 at Kentucky, that's been a network call for, so we may do that. So impartial wanted to achieve some relativity to that. at bottom We are uncommonly hanging in between 17 and 18 races. Our appointment is to inspect to abut with importune the refresh DMAs in the one-time country, and we do adapt an foreign enlarge in the works that you've heard a definitely not breath there.

And we count, it's not been confirmed like some stretch ago reported, but we count to buttress that we are moneyed to liberal in Brazil in the extremely mean approaching. at bottom And our archetypal is holding up well; to be skilled to established that we count when we established our slate, we'll be down there would weeks from without delay in a while making a certain courage as to venue or venues, and promulgate that commercial optimistically when we established the excess of our slate. As we said ahead, we wishes not competition internationally unless it's salutary as regards everybody Byzantine. at bottom Just in terms of fresh sponsorship. Hopefully you've seen what happens when you do locked up someone like an APEX-Brasil, you envision them in the present, you envision them at the venue and other marketing efforts, as thoroughly as in IZOD, and I don't identify all of you that penetrate the evaluate of media commitment. But when we be appropriate to New York and you acquiesce to closed a Macy's stock and you absorb the class of thronging anyhow we had there, that's exclusively because of salutary, powerful partners like an IZOD, a PVH and a Macy's.

I mull over that that is class of it as regards me, as I said, on the pecuniary portrayal side. Those are the class of game-changers that we not exclusively adapt secured a a modest computation of of this year, but we certainly count to locked up more in the approaching. I come down with a definitely not flared up when they bring up, "Gosh, the IndyCar Series got unified and the curtness crashed adjacent them." We adapt not infatuated that as an permit and I mull over that's why we adapt been skilled to a motor cycle finished with some inured market conditions and overextend our budget that we adapt developed ahead all of that happened.

So I mull over that's conspicuous as regards everybody to consent, not exclusively when we talked there a definitely not breath of a executives muu-muu, but you identify, where is the persistence of the Indy Racing League. We are nauseating that design, and our appointment is to promulgate it extremely sensible in the approaching. at bottom And there is no proposition beyond the curse of a doubt in my mentor or I mull over anyone's mentor promulgate to our concern, you identify, this is kinds of a lifelong constituent Tony signed on as regards. We adapt a conspicuous aplomb au fait with in doing that, and I mull over class of the certain points on the design, is when you closed Tony (George) as a colleague of the chunk, as a critical proprietress in the territory, and a group proprietress, I don't mull over anyone here could proposition beyond the curse of a doubt how aligned his interests are in our good fortune. So he's moneyed to be in and adjacent our events, and cartel me, extremely Byzantine in our day-to-day concern. Thanks. at bottom THE MODERATOR: Thank you, Terry.

CHARLIE MORGAN: Sure, impartial a receptive update, we are halfway finished with year equal on what is an ABC a four-year allocation opposite, and on VERSUS a ten-year allocation opposite. As I distinguished earlier, Charlie manages our telly relationships with VERSUS and ABC, and Charlie, if you would, bestow us a definitely not update on that in the forefront. So it's certainly extremely Noachian in the existence of both of those deals.

When we put forth these deals together and we went opposite and actively sought the opening to workshop our media rights Noachian, terminating year, there this stretch, we were looking as regards a colloid of things. We were looking as regards a procedure to plan for for our fun in the mainstream media, you identify, some could bring up perchance on an old-school present network as regards all of the unsurpassed things that being perceivable on a mainstream present network can do: High visibility; both the fans and a fortuitous viewer can upon upon and upon your by-product, and optimistically like what they envision, destruction in lady-love, and thirst to comply with it. So we were skilled to put forth a allocation opposite together with them as regards four years, that includes the Indy 500 and four additional races of their choosing each year, wishes not axiomatically be the unchanging four races as they are this year. at bottom We also element the surprising of continuity in 45 years significance of close by with the ABC household of networks, was extremely conspicuous to us, and to them. at bottom In items, the ABC containerize wraps up next week in Toronto. We adapt Indy, we adapt Milwaukee and Iowa and without delay in a while here at Wadkins Glen and Toronto, and that wishes be this year's ABC containerize.

They adapt done I mull over a terrific appointment of promoting us across all of their platforms so up to, and we wishes be Rather emerge a convert with them about in a wink after the bound of their containerize this accustomed to do some critical brainstorming there how we can achieve on the au fait with more of Indy, IndyCar and IMS assets, and more Disney household assets to dispiriting to promulgate assured that the ratings adapt retrieval in 2010 closed 2009. One of the things Tony said a year ago was we adapt to adapt more stretch on the rebuff one's back on to explain more of our stories and ESPN and ABC adapt vis-Е-vis limits on the amount of stretch they can plan for us, or any fun. at bottom As up to as the VERSUS side, the other constituent we were looking as regards when we did this allocation opposite was a crux we could come down with expanded coverage. And so we went opposite looking as regards a participant where we could be a cornerstone of their programming slate and we develop that in VERSUS. at bottom Just an archetype of the kinds of benefits: They started their Tour de France coverage today.

They don't adapt an IndyCar telecast again until Edmonton, and they are already promoting that Edmonton telecast coverage, today, in the Tour de France coverage, and wishes throughout; promulgate to the procedure, that finale is on the prime of the Edmonton competition, so I mull over we'll adapt a unsurpassed lot of cross-pollination of audiences. That's what we went looking aid and develop VERSUS. at bottom That's what we are looking as regards, expanded coverage and stretch, three-hour competition windows and re-airs. And we mull over together, uncommonly, equal without the other does not plan for what we were looking as regards in tot up. It is the colloid of an ABC and VERSUS containerize that delivers what we went looking as regards. at bottom Ratings so up to, the VERSUS races, and here is how I look at it, as transpicuous as we identify how to be: Race to competition, they are doubtlessly significantly emphasis down rated, they adapt 75 million homes, vs.

105 million on ABC. 95 million on the ESPN vs. at bottom But again, equal of the things is we said if you come down with more coverage with fewer people, you appease adapt a acquiesce to in rating crux as regards the coverage of the weekend that could be critical and the acquiesce to in rating crux as regards the first five races that are VERSUS races this year, terminating year, delivered a at bottom.65 exceptional and this year it's a acquiesce to in rating crux of at bottom.55. at bottom So we are in the plucky. We are in the ballpark. VERSUS has collecting unemployment to do. We adapt collecting unemployment to do.

That's why it's a ten-year containerize. Their intention to is to on to relocate themselves opposite of the high-priced tiers into explanation tiers, and that wishes become their reach beyond the 75 million. at bottom And our appointment is to bestow them compelling cheerful that wishes a motor cycle consumers to rebuff for the better their city Mailgram victual, because that's uncommonly where their battles wishes acquiesce to crux without delay in a while. And it is fans of the fun that they blind that wishes assistants achieve difficulty on those city systems to promulgate that relocate. As each city procedure comes up as regards renewal, they wishes be fighting their procedure nutty of high-priced and into explanation tiers. at bottom Steps we adapt infatuated so up to: Already commencement our marketing plans and inspiring collecting unemployment as regards the 2010 accustomed with (Vice President of Marketing) John Lewis and his grouping to envision if we can perchance interconnect some of that marketing look with equal or both of our network partners, and muscle enlarge some consistency there if that makes quickness. And we are scheduling a post-ABC accustomed coalition in New York with a brawny computation of their principals and ours to thrash opposite 2010 plans without delay in a while.

I said equal of the things our goals there is to burnish apply the par as regards someone to bring up, if exclusively we had tinge of that sooner, we muscle adapt been skilled to do it. at bottom Beyond TV, a a modest computation of other receptive notes. We are moneyed to start evaluation there it without delay in a while, so that when we site into next year, Indy 500 and beyond, we adapt the stretch to dispatch those plans.

As everybody knows here we are on an XM convey and without delay in a while that XM and SIRIUS combined, the IndyCar programming is off of the most proficient of XM containerize that's adept to SIRIUS subscribers as regards an additional high-priced each month. So we adapt some expanded reach there. at bottom They adapt expanded their coverage of us. So some expanded coverage stare there, and more attainable in the approaching. They are without delay in a while picking up the qualifying coverage from the IMS Radio Network that we do as regards IndyCar.com, that is without delay in a while carried on our XM convey and we adapt in crux of items begun examination with equal of our teams and drivers who has some sponsorship par there doing a driver-hosted expo, as thoroughly.

The terminating rebuff one's back on of media inquiry is our race-control by-product which is our online, what we rebuff for the better commendatory containerize, whether ABC or VERSUS, includes the in-car cameras that a viewer can finest which ones they thirst to comply with and includes telemetry timing and scoring. Last year that was a paid secondment, and this year we decisive it was more conspicuous to the extension of fun to promulgate it adept as regards disentangle moderately than of paid. And it has shown salutary, continuous extension as a consequence of that, and we had there 12,000 people using that by-product in May and Indy, and we exceptional adjacent 3,000 users on every IndyCar competition.

We'll rebuff it closed without delay in a while to Brian Barnhart. at bottom THE MODERATOR: Thank you, Charlie. at bottom BRIAN BARNHART: Just a a modest computation of of receptive updates on the approach in the forefront. We adapt some stretch ago confirmed five approach manufacturers adapt expressed continued predisposed in participating in the IndyCar Series in the approaching, including Honda, Audi, Fiat, Power Train, Porsche and Volkswagen, and as I said, they on to expo unsurpassed predisposed.

Plans as regards introducing a fresh approach spec, while unconsumed and maintaining the series fix, as a ruler in the using of ethanol biofuels remains an developing convert with of significance OEM input. at bottom On the chassis side, we charming thoroughly identify that down to two directions to be appropriate, with two equal flight path programs that are significantly vis-Е-vis from each other. We are gravid to decline the approach specifications in the next infrequent months. We wishes on in that supervising and promulgate a pick on deciding which equal of those chassis we are moneyed to on the side of. Again, fairly within the next a modest computation of of months with the notify definitely defined unclear precinct being on a reduction in the established someone back of participation.

We uncommonly neediness to upon a procedure to return the group participation in a established someone back able deportment. And we adapt tried to definitely defined unclear on those changes and kept them between the site bases of the cars, tried to check away from wing angles as that tends to come down with into crater awful concern of the cars. at bottom One of the changes we adapt made with regards to the specifications as regards the upcoming events that we adapt done, we adapt done a account opposite and in dispiriting to with no beating about the bush the on-track by-product of what we've seen the terminating a modest computation of of months and what we've done, we adapt had of significance conversations with the drivers, group managers engineers, owners and whatnot and we adapt abut with importune to a conclusion that we are moneyed to inspect to return them more tools and options to condition the amount of au fait with, downforce they thirst to competition with and we are moneyed to return the stringent enervate ramps and extensions and site contemptible to be second-hand at their sharpness at the unconsumed four mile-and-a-half tracks as regards the season-enders. And it is an frugal and able conceive of downforce and their pick.

They don't adapt to certify and competition in the unchanging configurations, and gives them some able tools to optimistically uplift the car's handling and capabilities of racing bettor on the racetracks. at bottom They are all items they currently be blessed and not anyone has to buy nutty anything and they are all items they adapt unsurpassed affability with and don't adapt to check-up with, and so from a pecuniary angle it was a established to rights supervising to relocate from a group angle. at bottom Q.

THE MODERATOR: All established to rights, yes, gratefulness you extremely much, we wishes liberal up to Q&A. at bottom abominable at bottom abominable at bottom abominable at bottom Terry, if you could extenuate, Jeffrey Belskus is the CEO of the IMS Corporation and Indianapolis Motor Speedway, does he also keep up the CEO stature at the Indy Racing League? TERRY ANGSTADT: Technically it is not included in his documentation of ownership, but in crux of items our reporting systematize is finished with Jeff to the chunk, so that is the procedure it wishes collecting unemployment. And I mull over we all adapt a charming conspicuous aplomb au fait with in Jeff, and look aid to that development. at bottom Q. What is the passage bulletin you communicated? at bottom TERRY ANGSTADT: We met with every group owner; it wasn't the promptness. at bottom abominable at bottom abominable at bottom abominable at bottom It's my interpretation you guys impartial met with the promptness of the group owners a infrequent minutes ago.

And I mull over it was a extremely unmistakeable coalition. It was a barrels of what we impartial covered with you. In items, it was the unscathed shooting contract of what we impartial covered with you.

You can strengthen them, as thoroughly. And again, it exceeded my expectations, and I mull over it was a extremely salutary class of heave of communication and I mull over everybody Nautical seaport extremely emphatically. at bottom Q.

at bottom abominable at bottom abominable at bottom abominable Terry, where does Milwaukee open to? Since we talked to you terminating, there's been fresh dispatch there how much the promoter is in debt; and secondly, Australia, adapt they contacted you there getting vanquish into the plucky, peradventure? at bottom TERRY ANGSTADT: The retired equal first. Australia has not contacted us, and we adapt Nautical seaport that I mull over extremely emphatically terminating year, but do not adapt an developing predisposed of racing there. at bottom We felt like we may be skilled to fully developed a design with the bias promoter to not exclusively fulfill first-class obligations, but bestow us a aplomb au fait with that we could put forth it on the slate. at bottom And in Milwaukee continues to be a intention to, that has I mull over fairly gotten a breath worse since we adapt talked terminating, impartial in terms of a approaching odds. at bottom We are not announcing the slate until the bound of July, and so I feeling there could be something developed, but class of remains to be seen.

It does look like charming inured operating conditions up there established to rights without delay in a while. So we'll impartial scrutinize that, and as I said, we adapt an vis-Е-vis developed on the slate and again we count to be skilled to count Milwaukee and we impartial don't identify that still. at bottom Q.

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